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About us: A legendary journey

Legendary Whitetails is a family-owned, direct-to-consumer catalog and internet retailer of lifestyle apparel, gifts, and gear for white-tailed deer hunters and their families. Established in 1999, Legendary Whitetails has been producing an exclusive line of apparel for over 14 years. Priding ourselves on everyday products hunters are proud to wear, Legendary Whitetails delivers an experience that will exceed your expectations. This unique line of apparel built for men, women, and children can only be found at DeerGear.com. At Legendary Whitetails, we live by one simply rule: “Love it, or send it back.”


Legendary Whitetails was founded on one man’s lifelong passion for whitetails. It was founder Larry Huffman’s growing collection of rare storied bucks that created fascination among the whitetail community in the early 1990s. The legendary James Jordan Buck and Hole and the Horn buck formed the cornerstone of the collection. Over the next decade, this assembly of world-class whitetails grew to be the largest collection of authentic whitetail deer in the world. Fueled by thousands of supporters while traveling across the country with the Legendary Whitetails collection, Larry set out to build a brand that promotes the whitetail community and passion for the hunt.


Legendary Whitetails is proud to offer unique casual apparel, gifts, and gear for whitetail hunters and their families through our catalog and website. Our founder, Larry Huffman, had a vision of creating unique merchandise designed specifically for whitetail deer hunters and their families, which remains the driving force behind our product. The connection to the outdoors and our passion for hunting is something we hold dear to our hearts and try to impress on every product we create.

Since the launch of Legendary Whitetails, our product line has grown at a rapid pace. Starting out with a small tri-fold catalog with only a handful of products, we’ve now grown to include a women’s line, kids apparel, exclusive camo patterns, and big & tall clothing for many of our men’s styles. Our success is due to the most passionate, dedicated customers in the world. Nowhere else will you find a collection of apparel designed specifically for hunters by hunters like you will at Legendary Whitetails. We see this as just the beginning and promise to always take the same dedicated approach for designing “Original Deergear” that our founder had from the beginning.

“Love it or send it back”—That’s our promise! We live the hunting lifestyle ourselves, and you’ll see it reflected in the details and high quality standards of all our products.


Our goal is simple: to make every customer a happy one. Our customers are the most important part of our business, and we make every effort to develop lifetime relationships. We are a family-owned, Wisconsin company with genuine, honest values, and we emphasize those principles in everything we do. We’re confident you’ll enjoy everything about your experience with us.

Our corporate headquarters and warehouse are located together in a 55,000 sq. ft. facility in Slinger, Wisconsin, about 30 minutes northwest of downtown Milwaukee. Our recent expansion and fulfillment enhancements allow us to ship as many as 10,000 orders per day. Regardless of the number of orders being shipped on any given day, we promise that each order is picked and packed with extreme care to ensure your order arrives as expected in a timely manner—all part of the “Legendary” experience.

We take great pride in providing you the lowest shipping rates possible along with quick and easy returns. That’s why we constantly work with our shipping carriers to negotiate lower rates and put an emphasis on flat-rate, easy-to-use return labels. Not only will we get your package back in a timely manner, but we strive to process your refund or exchange within 24 hours of it hitting our dock. We want your shopping experience with us to be as enjoyable as possible so you have time to focus on more important things…like hunting!

We take the operations of our business very seriously. If you ever feel unsatisfied with your ordering experience, please let us know and we promise to make it right. “Love it or send it back”…that’s our motto and we are proud to stand behind it.

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